Welcome to My Portfolio
I’m Sam—a professional copywriter and editorial strategist with a knack for storytelling. I write for brands with an emphasis on clear and precise language, supported by a broad background in marketing. I solve problems with user-centric design principles to create audience-first messaging and darn good deliverables.
Beyond spreadsheets and KPIs, I seek meaningful connections built through raw experience. I ask great questions, build trust and listen to create editorial content that resonates on a human level—the kind of stories that are shared around the dinner table or at the trailhead.
When I’m not at a desk, I’m outside. My hobbies take me to the wild places that fulfill me. I’ve built long-standing relationships with editors who value these experiences and the stories. People won’t love what they don’t understand. I want people to value wild places, so I write for them.
Professional
You need more than a storyteller; you need someone who can dig into the data, follow a creative brief, stick to a plan, audit the competition, collaborate with a team, and stay up late. That’s me.
Passion
Maybe you just want a storyteller? A professional dabbler who can find the perfect campsites and ask great questions. Someone with compassion and perpetual curiosity who thrives when the road turns to dirt and cell service disappears. I’m your guy.
